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BA (Hons) · University of Sunderland Mass Communication

Master media across every channel, via IACT’s UK Transfer Degree (Media and Communication).

Shape Public Opinion Across Every Medium.
Master media across print, broadcast and digital — PR, journalism, advertising and more — finishing in the UK.

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Programme Details

  • 3 Years

    Duration

  • University of Sunderland

    Award

  • UK Transfer Degree — 2 years at IACT + 1 year in the UK

    Pathway

  • Full Time

    Study Mode

  • N/0323/6/0029(PA9236)02/25

    Accreditation

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Future Careers

Communicate with influence across media and society. Demand spans PR, journalism, advertising and corporate communications.

Core Roles

  • Public Relations Executive

  • Journalist

  • Advertising Executive

  • Corporate Communications Officer

  • Digital Media Producer

  • Social Media Manager

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Why This Programme Matters

The Reality

  • Media and digital content are growing fast.
  • A broad spectrum: PR, journalism, advertising, photography and digital.
  • Shortlisted University of the Year 2021; University of the Year for Social Inclusion.
  • A globally recognised UK degree with a real year in the UK.

The Education

Theory and hands-on practice under a global creative faculty.

  • Computer graphics, photography and new media.
  • Writing for the media, journalism and PR practices.
  • Media and cultural studies, history and ethics.
  • Advertising, marketing communications and online marketing.

Specialise

Elective tracks in PR, journalism, video, advertising and digital marketing.

Why It Stands Out

  • Two years at IACT, final year at Sunderland in the UK.
  • A broad spectrum of media.
  • Built for current and emerging channels.

Graduate Ready

A UK Honours degree from Sunderland, a cross-media portfolio and strategic skills.

Student at a desk with a laptop, camera and headphones in front of the London skyline, with film, podcast and chat icons
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The Creative Learning Experience

Mass communication is learned by doing. The programme blends communication theory with hands-on practice across PR, journalism, advertising and digital media, using industry-standard equipment.

How You Learn

  • Theory and Practice

    Knowledge plus real-world skills.

  • Across Every Medium

    Print, broadcast and digital.

  • Strategic Communication

    Brand, media and digital.

  • Industry-Standard Equipment

    Professional tools.

  • International Experience

    A final year at Sunderland.

4

Industry Projects & Certifications

Real practice. A global faculty. A world-class UK degree. Work on real briefs through IACT’s creative network, a communication specialist since 1970.

Industry-Standard Tools

Professional media and production tools, with a final year at Sunderland.

A Globally Recognised Degree

  • A UK Honours degree from the University of Sunderland.
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IACT course image placeholder 400 by 250 pixels
5

Career Outcomes

Graduate ready to lead communication across media and society.

Opportunities span PR, journalism, advertising, corporate comms and digital media.

Career Pathways: Agencies, newsrooms, brands, communications teams and your own ventures.

Progression Pathways: Final year at Sunderland; progress to postgraduate study or straight into industry.

  • Public Relations ExecutiveShape brand perception.
  • JournalistTell stories across every medium.
  • Advertising ExecutiveDeliver persuasive campaigns.
  • Corporate Communications OfficerDrive organisational comms.
  • Digital Media ProducerCreate content across platforms.
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Student Experience

Begin in a creative community at IACT, then experience UK student life.

  • IACT Facilities

    State-of-the-art studios and edit suites.

  • Global Creative Faculty

    International teaching team.

  • City and Seaside

    An affordable, diverse place to study.

  • Inclusive Community

    Top UK ranking for student diversity.

  • Campus Life

    A culture built for storytellers.

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Entry Requirements

Applicants must meet one of the following:

  • IACT Foundation in Media Studies — CGPA 2.0.
  • An IACT Diploma — CGPA 2.0.
  • A-Level — Grade D in 2 subjects.
  • STPM — Grade C in 2 subjects, CGPA 2.0.
  • UEC — Grade B in 5 subjects.
  • SAM, AUSMAT or CPU — 5 subjects, minimum 50%.
  • Matriculation or Foundation — CGPA 2.0.
  • Any other qualification recognised by the Ministry of Education Malaysia.

English: SPM 1119 C6, IGCSE English Grade C, or IELTS 6.0 (5.5 each component).

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Fees & Financing

Programme Fees

  • Year 1RM22,000
  • Year 2RM22,000
  • Year 3As per the University of Sunderland
  • Resource FeeRM1,000 / year

Final-year fees are set by the University of Sunderland (studied in the UK).

International fees are subject to 6% SST from 1 September 2025.

Scholarships, PTPTN, EPF and instalment plans are available.

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Speak to a Future Advisor

Want to shape how the world communicates? Earn a UK degree at Sunderland.

Speak to a future advisor at IACT.

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