BA (Hons) · University of Sunderland Media, Culture and Communication
Understand the media. Shape the culture.
Decode the Media. Define the Culture.
Explore media power, culture and communication, and specialise in Public Relations, Journalism, or Broadcasting and Digital Media — for a UK degree studied in Malaysia.
Programme Details
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3 Years
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University of Sunderland
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3+0
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Full-time
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100% Coursework
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R2/0323/6/0032(FA4909)09/29
Future Careers
Understand media. Influence culture. Limitless possibilities. Organisations everywhere need people who understand audiences, culture and platforms.
Core Roles
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Public Relations Executive
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Journalist and Content Writer
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Social Media and Community Manager
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Broadcast and Digital Media Producer
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Communications Executive
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Content Producer
Strategic Roles
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Media and Communications Strategist
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Brand and Corporate Communications Manager
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Digital Media Specialist
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Cultural and Media Researcher
Why This Programme Matters
The Reality
- Media shapes society — demand for media and communication skills keeps growing.
- University of the Year shortlist (2021, THE); University of the Year for Social Inclusion (Times / Sunday Times).
- A globally recognised UK degree, studied in Malaysia at a fraction of the cost.
- 100% coursework-driven and practical.
The Education
Combine critical understanding with hands-on media practice.
- Media and cultural studies, histories and popular culture.
- Digital media cultures and media in everyday life.
- Cultural theory, representation and identity.
- Digital image making, motion graphics and production.
The Creative Technology Advantage
Work with digital media, motion graphics, social and analytics tools.
Why It Stands Out
- Specialise in PR, Journalism, or Broadcasting and Digital Media.
- A prestigious UK degree at a fraction of the cost.
- 100% coursework-driven — learn by doing, not by exams.
Graduate Ready
Leave with a UK degree, a practical portfolio and real industry exposure.
Course Modules
- Advertising and Marketing Communications
- Computer Graphics
- Media History
- New Media Studies
- Photography
- Film Fundamentals
- Media Ethics
- Motion Graphics
- Print Journalism
- Public Relations Practices
- Communication in the Globalised World
- Creative Communication
- Online Marketing
- Popular Culture
- Writing for the Media
- Introduction to Social Media A
- Research Methods
- Media Studies 2
- Cultural Theory and Popular Culture 2
- Dissertation and Research Methods A
- Dissertation and Research Methods B
- Society and Contemporary Issues in the Digital Age
- In-Company Practical Training
- Advanced Public Relations
- Public Relations for Non-Commercial Organisations
- Arts, Entertainment and Games Journalism
- Multiplatform News
- Video Production 2
- Screenwriting for TV and Film 2
- Appreciation of Ethics and Civilisation (Malaysian Students) / Malay Communication 2 (International Students)
- Philosophy and Current Issues
- Integrity and Anti-Corruption
- New Venture Creation
- Community Service
- National Language A (for students without a Credit in Bahasa Melayu SPM)
The Creative Learning Experience
Built around real briefs, practical assessment and workforce readiness.
How You Learn
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Practice-Based Learning
100% coursework, no exams.
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Live Project Work
Build a real portfolio.
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Personalised Critique
Mentorship to sharpen your voice.
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Specialisation Pathways
PR, Journalism, or Broadcasting and Digital Media.
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Professional Readiness
In-company practical training.
Industry Projects & Certifications
Real briefs. Recognised credentials. Career advantage. Work on real challenges and in-company training through IACT’s media network. A creative communication specialist since 1970.
Industry-Standard Tools
Design, motion-graphics, social-media and analytics platforms.
Embedded Credentials
- Recognised microcredentials and certifications built into the programme.
Career Outcomes
Our graduates are media-ready and in demand from day one.
Opportunities span PR, journalism, broadcasting, digital media, content and communications across the region.
Career Pathways: Agencies, media companies, brands, public-sector and non-profit organisations.
Progression Pathways: Postgraduate study at Sunderland or elsewhere, or straight into industry.
- Public Relations ExecutiveManage reputation and campaigns.
- Journalist and Content WriterResearch, write and tell stories.
- Social Media and Community ManagerBuild and grow communities.
- Broadcast and Digital Media ProducerProduce media content.
- Communications ExecutiveCraft clear messaging.
- Cultural and Media ResearcherAnalyse media and audiences.
Student Experience
Join a creative community focused on making real work.
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Media Studios and Facilities
Professional production spaces.
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Live Competitions
Real briefs and contests.
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Student Communities
Peers across media, PR and journalism.
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Global Exposure
Competitions, exchanges and industry visits.
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Industry Mentorship
Guidance from working professionals.
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Campus Life
Events and a culture built for ideas.
Entry Requirements
Applicants must meet one of the following:
- IACT Foundation in Media Studies — CGPA 2.0.
- An IACT Diploma — CGPA 2.0.
- A-Level — Grade D in 2 subjects.
- STPM — Grade C in 2 subjects, CGPA 2.0.
- UEC — Grade B in 5 subjects.
- SAM, AUSMAT or CPU — 5 subjects, minimum 50%.
- Matriculation or Foundation — CGPA 2.0.
- Any other qualification recognised by the Ministry of Education Malaysia.
English: SPM 1119 Grade C, or IELTS 6.0 (5.5 each component).
Assessment: 100% coursework — projects, practical work, presentations and work-based learning.
Fees & Financing
Programme Fees
- Year 1RM23,600
- Year 2RM23,600
- Year 3RM24,800
- Resource FeeRM1,000 / year
- Year 1RM28,600
- Year 2RM28,600
- Year 3RM29,800
- Resource FeeRM1,000 / year
International fees are subject to 6% SST from 1 September 2025.
Scholarships, bursaries, PTPTN and instalment plans are available.
Speak to a Future Advisor
Curious about media, culture and communication? Shape the conversation.
Speak to a future advisor at IACT.