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Google Digital Marketing & E-Commerce

Turn clicks into customers. Turn data into decisions.

Build Job-Ready Digital Marketing Skills in Two Days.
A Google-certified, two-day, hands-on programme in digital marketing and e-commerce — job-ready skills, no prior experience needed.

Apply Now → Download Brochure ↓

Programme Details

  • IACT, HRDA & Coursera

    Awarded by

  • 2 Days

    Duration

  • Face-to-Face

    Study Mode

  • Check with us

    Intakes

  • BAC Flagship Campus

    Location

1

Future Careers

Turn data and digital experiences into career advantage. Demand for digital marketing and e-commerce skills is surging across every industry.

Roles You Can Step Into

  • Digital Marketing Executive

  • Performance Marketing Specialist

  • E-Commerce Executive

  • Social Media Strategist

  • Marketing Analyst

  • Growth Marketing Executive

  • Campaign Manager

  • Entrepreneur / E-Commerce Founder

2

Why This Programme Matters

The Reality

  • Millions of new digital marketing roles forecast globally by 2030.
  • Brands that understand data outperform those that don’t.
  • Digital skills transfer across every industry.
  • Google-certified, with HRDA and Coursera.

The Education

From fundamentals to execution in two days.

  • Foundations of digital marketing and e-commerce.
  • The customer journey and the marketing funnel.
  • Channels, social media and Google Ads.
  • Analytics, success metrics and Google Analytics.

The Technology Advantage

Google Ads, Google Analytics and Canva.

Why It Stands Out

  • Industry-Relevant from Day One
  • Learn by Doing
  • Innovative Block Teaching Model
  • Global Exposure

Graduate Ready

A Google-recognised certification, real campaign skills and a starter portfolio.

Student at a desk with a laptop, camera and headphones in front of the London skyline, with film, podcast and chat icons

Course Modules

  • Module 1: Foundations of Digital Marketing & E-commerce
  • Module 2: The Customer Journey & the Marketing Funnel
  • Module 3: Digital Marketing & E-commerce Strategy
  • Module 4: Introduction to Success Metrics
3

The Creative Learning Experience

Digital marketing is learned by doing. The programme is built around execution — you build real campaigns and the elements of a practical portfolio, not abstract exercises.

How You Learn

  • Hands-On Practice

    Build real campaigns.

  • Portfolio Building

    Personas, calendars and analysis frameworks.

  • Block Teaching

    Intensive, job-ready learning.

  • Real Tools

    Google Ads, Google Analytics and Canva.

  • Execution Over Theory

    Every session is geared toward measurable, real-world output.

4

Industry Projects & Certifications

Real tools. Recognised credentials. Immediate impact. Not theory — execution. Applied workshops, real-world case studies and industry trainers.

Industry-Standard Tools

Google Ads, Google Analytics and Canva, plus portfolio elements.

Tools

  • Google Ads
  • Google Analytics
  • Canva

Recognised Credentials

  • A Google-recognised certification
  • Delivered with HRDA and Coursera
IACT course image placeholder 400 by 250 pixels
IACT course image placeholder 400 by 250 pixels
5

Career Outcomes

Future-proof your career in a data-powered economy.

Position yourself ahead of the curve in digital marketing and e-commerce roles.

Who This Is For: Graduates, marketers, entrepreneurs, career switchers and corporate teams.

  • Digital Marketing ExecutiveTurn clicks into customers.
  • Performance Marketing SpecialistOptimise paid channels.
  • E-Commerce ExecutiveGrow online sales.
  • Marketing AnalystTurn data into decisions.
  • Growth Marketing ExecutiveBuild scalable engines.
6

Student Experience

A dynamic ecosystem built around media, communication and digital transformation.

  • Cutting-Edge Labs

    Industry-grade labs and smart classrooms.

  • Block Teaching Model

    Intensive, job-ready learning.

  • Industry Trainers

    Real-world case studies and workshops.

  • Creative Community

    A network at the BAC Flagship Campus.

  • Global Exposure

    Connected to global brands and credentials.

7

Entry Requirements

A short, intensive programme open to all — no formal prerequisites. Ideal for:

  • Graduates and career switchers.
  • Marketing and communications professionals.
  • Entrepreneurs, business owners and corporate teams.

Assessment: Two hands-on days, face-to-face, with practical application throughout.

8

Fees & Financing

Programme Fees

Course Fee

  • Programme FeeRM2,750Excluding 8% SST

For payment options and any available financial support, contact the BAC admissions team.

9

Speak to a Future Advisor

Build in-demand skills and gain a Google-recognised certification.

Speak to a future advisor at IACT.

WhatsApp Us Enquire Now