Public Relations Practitioners Certificate
Master modern public relations for a digital-first, AI-driven world.
Navigate the Evolving PR Landscape with Agility and Insight.
A five-day masterclass with IACT, HRD Academy and PRactitioners covering AI, digital media, crisis and analytics in modern PR.
Programme Details
-
IACT, PRactitioners & Coursera
-
5 Days
-
Face-to-Face
-
In Progress
-
BAC Flagship Campus
-
Claimable
Future Careers
Lead public relations in an AI-driven, digital-first era. Demand is rising for PR professionals who can integrate technology with strategic communication.
Roles This Empowers
-
Public Relations Practitioner
-
Communications Manager
-
Digital PR Specialist
-
Crisis Communications Consultant
-
PR Agency Owner / Independent Consultant
-
Corporate Communications Executive
Why This Programme Matters
The Reality
- PR is shifting to a digital-first, AI-driven model.
- Jointly presented by IACT, HRD Academy and PRactitioners.
- Led by award-winning experts; HRD Corp claimable.
- A recognised certificate from IACT, PRactitioners and Coursera.
The Education
From foundations to advanced, AI-driven practice over five days.
- Foundations, strategic communication and media relations.
- AI in PR and data-driven strategies.
- Digital media, reputation and crisis management.
- Analytics, ethics and media law, entrepreneurial PR and personal branding.
The Technology Advantage
AI content tools, social monitoring, SEO/SEM and PR analytics.
Why It Stands Out
- Led by award-winning experts Ivlynn Yap and Zuraida Malek.
- Built for AI, digital media, crisis management and analytics.
- Certificate from IACT, PRactitioners and Coursera; HRD Corp claimable.
Graduate Ready
A recognised certificate and practical, AI-driven PR skills.
Course Modules
- Module 1: Foundations of Public Relations
- Module 2: Strategic Communication and Media Relations
- Module 3: AI in Public Relations: Convergence of the Art of Persuasive Communication and AI
- Module 4: Digital Media Strategies in Ever-Shifting Digital Landscape
- Module 5: Crisis Management in the Digital Age: Overcoming “Speed” of Digital Communication
- Module 6: Analytics and Measurement in PR: Your Worth, Value and Net Worth
- Module 7: Pop Culture and Media Relations: Click, Share, Subscribe and Stitch
- Module 8: Ethics, Copyright and Media Law in the Digital Age
- Module 9: Entrepreneurial PR
- Module 10: Personal Branding for PR Professionals
The Creative Learning Experience
An intensive, expert-led masterclass built around real scenarios and current practice.
How You Learn
-
Expert-Led Masterclass
Learn from Ivlynn Yap and Zuraida Malek.
-
Case-Led Practice
Real campaigns, crises and strategies.
-
AI-Integrated
Apply AI across the PR workflow.
-
Foundations Primer
Supports those new to PR.
-
Intensive Format
A focused five-day schedule.
Industry Projects & Certifications
Real expertise. Recognised credentials. Immediate impact. Delivered by working industry leaders and a professional body, mapped to current practice.
Learn From Industry Leaders
Ivlynn Yap (30 years in communications and crisis) and Zuraida Malek (18 years across Bank Negara, Telekom Malaysia and ACCA).
Recognised Credentials
- A certificate from IACT, PRactitioners and Coursera
- HRD Corp claimable
Career Outcomes
Stay agile, relevant and in demand in modern PR.
Lead PR across agencies, in-house teams, consultancies and your own practice.
- Digital and Social PRNavigate modern PR strategies.
- AI-Driven PRImplement AI across campaigns.
- Crisis ManagementRespond fast in the digital age.
- Measurement and AnalyticsProve PR effectiveness.
- Branding and EntrepreneurshipBuild brands and run your own practice.
Student Experience
An intensive, professional masterclass at the BAC Flagship Campus.
-
Award-Winning Trainers
Ivlynn Yap and Zuraida Malek.
-
Peer Network
PR pros, communication managers and consultants.
-
Professional Body Backing
The PR Practitioners Society of Malaysia.
-
Central Campus
Face-to-face in Petaling Jaya.
Entry Requirements
Open to practitioners at various levels, with a foundations primer for those new to PR. Ideal for:
- Mid-level PR professionals updating their skills.
- Communication managers moving to digital-first strategies.
- PR agency owners and independent consultants.
- Marketing professionals expanding into PR.
- Higher education academics.
Format: Face-to-face over five intensive days at the BAC Flagship Campus.
Fees & Financing
Programme Fees
Course Fee
- Course FeesRM5,500
HRD Corp claimable — eligible employers can claim the cost under the HRD Corp levy. Contact the HRD Academy team for claim guidance.
Speak to a Future Advisor
Ready to lead PR in a digital-first world? Turn your experience into an advantage.
Speak to a future advisor at IACT.