BA (Hons) · University of Sunderland Social Media Management
Build the brands and communities that shape the feed.
Turn Scrolls into Strategy.
Master content creation, community management, PR, data and live campaigns — for a UK degree studied in Malaysia.
Programme Details
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3 Years
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University of Sunderland
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3+0
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Full-time
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N/0323/6/0045(MQA/PA17210)03/29
Future Careers
High-demand digital skills. Limitless possibilities. Every brand and agency needs people who understand audiences, platforms, content and data.
Core Roles
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Social Media Manager
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Content Creator and Producer
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Community Manager
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Digital Marketing Executive
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Public Relations Executive
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Social Media Strategist
Strategic Roles
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Brand and Content Strategist
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Influencer and Partnerships Manager
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Social Media Analyst
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Digital Campaign Manager
Why This Programme Matters
The Reality
- Social media is central to marketing, communications and commerce.
- University of the Year shortlist (2021, THE); University of the Year for Social Inclusion (Times / Sunday Times).
- A globally recognised UK degree, studied in Malaysia at a fraction of the cost.
- Practical and project-led, with a real industry placement.
The Education
Combine creative production with strategy, data and professional practice.
- Social-media strategy, theory and practice.
- Content creation: video, photography and graphic design.
- Community engagement and public relations.
- Data analysis, analytics and branded content.
The Creative Technology Advantage
Scheduling, analytics, social-listening and content-production tools.
Why It Stands Out
- Strategy, not just posting — plan and measure real campaigns.
- Create across video, photography, design and branded content.
- A prestigious UK degree, studied in Malaysia.
Graduate Ready
Leave with a UK degree, a content portfolio and real campaign experience.
Course Modules
- Advertising and Marketing Communications
- Computer Graphics
- Media History
- New Media Studies
- Photography
- Film Fundamentals
- Media Ethics
- Motion Graphics
- Print Journalism
- Public Relations Practices
- Communication in the Globalised World
- Creative Communication
- Online Marketing
- Popular Culture
- Writing for the Media
- Introduction to Social Media A
- Research Methods
- Advanced Public Relations
- Advanced Community Engagement
- Social Media Management Practical Project
- Social Media Management Practical Project 2
- Branded Content and E-commerce Video
- In-Company Practical Training
- Narrative Documentary Podcasting
- High End Video Project
- Advanced Fashion Styling
- Appreciation of Ethics and Civilisation (Malaysian Students) / Malay Communication 2 (International Students)
- Philosophy and Current Issues
- Serving our Society (S.O.S)
- National Language A (for students without a Credit in Bahasa Melayu SPM)
- Academic Writing
The Creative Learning Experience
Built around live briefs, real campaigns and workforce readiness.
How You Learn
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Project-Led Practice
Create real content and campaigns from year one.
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Live Campaigns
Develop, pitch and deliver original strategies.
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Industry Placement
A week-long placement plus guest talks.
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Data-Driven Assessment
Judged on campaigns and analytics.
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Professional Readiness
Build a digital professional identity.
Industry Projects & Certifications
Real campaigns. Recognised credentials. Career advantage. Work on real briefs and a structured placement through IACT’s network. A creative communication specialist since 1970.
Industry-Standard Tools
Scheduling, analytics and social-listening platforms, plus Adobe Creative Cloud.
Tools
- Adobe Creative Cloud
Embedded Credentials
- Recognised digital, marketing and analytics certifications.
Career Outcomes
Our graduates are platform-ready and in demand from day one.
Opportunities span agencies, in-house brand teams, media, e-commerce and PR across the region.
Career Pathways: Digital and social agencies, multinational brands, media and consultancies.
Progression Pathways: Postgraduate study at Sunderland or elsewhere, or straight into industry.
- Social Media ManagerTurn strategy into content and results.
- Content Creator and ProducerProduce scroll-stopping content.
- Community ManagerBuild and grow online communities.
- Digital Marketing ExecutiveRun and optimise campaigns.
- Public Relations ExecutiveManage reputation and storytelling.
- Social Media StrategistDefine platform and content strategy.
Student Experience
Join a creative community focused on making real work.
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Content Studios and Facilities
Video, photography and content spaces.
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Live Competitions
Real briefs and contests.
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Student Communities
Peers across social, marketing and PR.
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Global Exposure
Competitions, exchanges and industry visits.
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Industry Mentorship
Guidance from working digital professionals.
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Campus Life
Events and a culture built for ideas.
Entry Requirements
Applicants must meet one of the following:
- IACT Foundation in Media Studies — CGPA 2.0.
- An IACT Diploma — CGPA 2.0.
- A-Level — Grade D in 2 subjects.
- STPM — Grade C in 2 subjects, CGPA 2.0.
- UEC — Grade B in 5 subjects.
- SAM, AUSMAT or CPU — 5 subjects, minimum 50%.
- Matriculation or Foundation — CGPA 2.0.
- Any other qualification recognised by the Ministry of Education Malaysia.
English: SPM 1119 Grade C, or IELTS 6.0 (5.5 each component).
Assessment: Project-led and practical — campaigns, content, analytics and an industry placement.
Fees & Financing
Programme Fees
- Year 1RM23,600
- Year 2RM23,600
- Year 3RM24,800
- Resource FeeRM1,000 / year
- Year 1RM28,600
- Year 2RM28,600
- Year 3RM29,800
- Resource FeeRM1,000 / year
Fees follow the standard IACT / Sunderland rate — please confirm with admissions.
International fees are subject to 6% SST from 1 September 2025.
Scholarships, PTPTN and instalment plans available.
Speak to a Future Advisor
Understand audiences and love creating content? Build your career in social media.
Speak to a future advisor at IACT.