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Gen AI for Performance & Digital Marketing

Turn data into decisions. Turn AI into results.

Deploy AI for Measurable Marketing Growth.
A two-day, hands-on programme to plan, automate, optimise and scale campaigns with generative AI.

Apply Now → Download Brochure ↓

Programme Details

  • IACT, HRDA & Coursera

    Awarded by

  • 2 Days

    Duration

  • Face-to-Face

    Study Mode

  • Check with us

    Intakes

  • BAC Flagship Campus

    Location

1

Future Careers

Lead the AI-powered future of marketing. AI is reframing marketing, media, e-commerce and corporate communications.

Roles You Can Step Into

  • Performance Marketing Manager

  • Digital Marketing Strategist

  • AI Marketing Specialist

  • Growth Marketing Lead

  • Social Media Performance Manager

  • Marketing Automation Specialist

  • Brand & Campaign Manager

  • Corporate Digital Communications Manager

  • Entrepreneur / E-Commerce Founder

2

Why This Programme Matters

The Reality

  • AI is today’s competitive advantage, not a future trend.
  • Brands without AI fall behind on speed and efficiency.
  • A data-powered economy rewards measurable results.
  • Delivered by IACT with HRDA and Coursera.

The Education

Integrate AI across the performance-marketing workflow.

  • Funnel mapping and variants at scale.
  • Landing pages, CRM and lifecycle nurtures.
  • Tracking, QA and AI-assisted analysis.
  • AI for ads, social, copywriting and automation.

The Technology Advantage

Generative AI, automation workflows and AI-assisted analytics.

Why It Stands Out

  • Industry-Relevant from Day One
  • Learn by Doing
  • Innovative Block Teaching Model
  • Global Exposure

Graduate Ready

Deploy AI for measurable growth, with an IACT, HRDA and Coursera certification.

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Course Modules

  • Module 1: Funnel Mapping
  • Module 2: Search & Social Variants at Scale
  • Module 3: Landing Page Hero & Offer Blocks
  • Module 4: CRM & Lifecycle Nurtures
3

The Creative Learning Experience

Performance marketing is learned by doing. The programme is built around execution — you deploy AI on real workflows rather than studying it in theory.

How You Learn

  • Hands-On Practice

    Deploy AI on real campaigns.

  • AI-Augmented Workflows

    Ads, social, copy and automation.

  • Block Teaching

    Intensive, job-ready learning.

  • Case-Led Learning

    Real-world case studies.

  • Execution Over Theory

    Every session is geared toward measurable growth.

4

Industry Projects & Certifications

Real tools. Recognised credentials. Immediate impact. Not theory — execution. Applied workshops, real-world case studies and industry trainers.

Industry-Standard Tools

Cutting-edge generative AI tools for campaign creation and scaling.

Recognised Credentials

  • A certification from IACT, HRDA and Coursera
IACT course image placeholder 400 by 250 pixels
IACT course image placeholder 400 by 250 pixels
5

Career Outcomes

Stay relevant, agile and in demand in an AI-powered economy.

Position yourself ahead of the curve in performance, growth and AI-marketing roles.

Who This Is For: Marketers, media buyers, entrepreneurs, social media managers and corporate teams.

  • Performance Marketing ManagerDrive measurable results.
  • AI Marketing SpecialistEmbed AI into strategy.
  • Growth Marketing LeadScale with AI workflows.
  • Marketing Automation SpecialistBuild automated systems.
  • Brand & Campaign ManagerCreativity plus performance.
6

Student Experience

A dynamic ecosystem built around media, communication and digital transformation.

  • Cutting-Edge Labs

    Industry-grade labs and smart classrooms.

  • Block Teaching Model

    Intensive, job-ready learning.

  • Industry Trainers

    Real-world case studies and workshops.

  • Creative Community

    A network at the BAC Flagship Campus.

  • Global Exposure

    Connected to global brands and credentials.

7

Entry Requirements

A short, intensive programme open to all — no formal prerequisites. Ideal for:

  • Marketers, media buyers and social media managers.
  • Entrepreneurs and business owners.
  • Corporate teams seeking digital upskilling.

Assessment: Two hands-on days, face-to-face, with practical application throughout.

8

Fees & Financing

Programme Fees

Course Fee

  • Programme FeeRM3,000Excluding 8% SST

For payment options and any available financial support, contact the BAC admissions team.

9

Speak to a Future Advisor

Automate smarter and lead in an AI-powered marketing world.

Speak to a future advisor at IACT.

WhatsApp Us Enquire Now